You see and hear it so often that you’re probably sick of it – social media is key for any business in the age of technology.
That’s right, trades are included in that. Social media can be a valuable tool for any tradesman looking to engage their current and future customers. Most are using it, and it doesn’t need to be complicated.
We’ve assessed the pros and cons of social media marketing for tradesmen to help you consider if it’s right for your business.
1. It’s free
That’s right – the best thing about social media is that it’s largely free. Facebook, Twitter, Instagram, LinkedIn… The list goes on. Using a combination of both Facebook and Instagram is perfect for those in the trade. Instagram, with its image-based interface, allows tradespeople to showcase their work and best jobs.
Facebook, meanwhile, opens the door for strong two-way communication between business and customer. While completely cost-free, time is of the essence. You’ll of course need to dedicate time to interacting with existing a new customers to get the most of internet marketing.
2. Relationship-building is king
Relationships with new and existing clients are bread and butter for those in the trade. You need to build a good reputation. Social media allows easy interaction with customers – both old and new. While it’s also important to pick up the phone, social media is a great way to communicate with customers en-masse and as a complete unit.
3. It can be targeted
Advertising on Facebook and Instagram can be a very cheap exercise (compared to print or other) and it works when you get it right. You can segment your posts to be seen by an audience in a specific location. It’s a non-invasive and cheap way of getting a message to a targeted audience.
4. It can build your image
Take the time to respond to your customers each day and to squash any negative talk or reviews. If done correctly, a presence on social media can build your image in the best possible way. Respond to customers, post good content, avoid all-out ads and you could reap the benefits of having a presence on social media.
5. It’s a time commitment, but doesn’t need to be a full-time job
You don’t have to spend hundreds of thousands of hours on social media to get it right as a tradesman. Be responsive, put up regular images of your work and fresh content and you’re doing the right thing almost instantly.
Sources: Facebook, Lexisclick