Tarmac first to launch 50% recycled content packaging for cement products.
Tarmac’s new packaging also features clearer recycling labelling and information to encourage customers to ‘empty, rinse, recycle’ and dispose of the packaging responsibly. The business estimates that the roll out across all bagged cement products will result in millions of bags switching to its newer, more sustainable solutions.
Gareth Osborne, Senior Marketing Manager, in Tarmac’s Cement and Lime business, said: “Our Blue Circle products have a proud history of innovation and we’re excited to launch these new eco bags which are a significant step in our sustainability journey, at the same time as providing the weatherproof and robust packaging that our customers want and need.
“As one of the leading packed cement manufacturers in the UK it’s important that we continually take steps to contribute to the circular economy. Increasing the amount of recycled content in packaging materials and helping raise awareness of how our bags can be recycled by customers is a key part of this.”
Tradespeople across the UK have seen the innovation as a positive move and the right step in helping to reduce their carbon footprint.
The move comes following close collaboration between a number of bag manufacturers to produce and trial the new packaging over the last two years, with ambitions to further increase the sustainability credentials of bags in the future.