Does image really matter for those in the trade? Well, the answer is yes. But, there’s a fairly big but.

It starts with a van.

Your tools need to be safe, your Blue Circle products 😉need room, and really, a van is also your mobile office (especially if you keep thousands of receipts on the dashboard).

The van is an office, marketing machine and toolbox all-in-one for tradespeople. That’s why making the right investment is crucial. Not only is it a practical investment, it’s an investment in your image, and in the 21st century, this is an important way to catch the eye of potential customers.

The reality is that customers probably aren’t going to care if you don’t have brilliant, colour-coded uniforms with a sparkling business logo on the breast pocket. They’re going to care about the workmanship, the efficiency and the speed of your work.

But that’s not to say you shouldn’t care about your image as a businessman. Looking professional passes on a good first impression which can only be a good thing to potential new clients.

Things like:

  • Simple sign-writing on a van (e.g. business name and contact number). This can have downsides for thieves targeting trade vehicles to steal tools and other equipment. It simply depends on preference.
  • Basic social media channels
  • Logos on shirts
  • Business cards

Can make your work stand out even more. While your work does the talking, it’s worth taking note of image if you’re building up your own business. It’s about showing potential clients how good your work really is.

Source of information: and

The information in this post is not necessarily the view of Tarmac or Blue Circle Products and is entirely that of the author.


Image in the trade: Does it matter?